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Approved Emails in Pharma: Strengths, Limitations & the Shared-Spaces Upgrade
When Standard Communication Isn’t Enough, Flexibility Wins
Approved Emails keep reps compliant, but they can’t handle deep personalisation, mixed media, or instant updates. Pitchview Shared Spaces give your field force a faster, richer way to serve every HCP.
The Compliance Backbone
Why Approved Emails Still Matter
Approved Emails or Rep triggered emails, form the foundation of any pharma CRM strategy. They ensure every outbound message meets regulatory standards and maintains a consistent brand voice. Reps simply select a template, hit send, and rest assured that medical-legal has signed off on every word. Great for:
- Standardized content with strict regulatory approval for compliance
- Consistent Brand Voice
- Simple mass messages send to a large HCP lists in minutes
Limitations of Template Messaging
Where Approved Emails Fall Short
Even the best “compliant email marketing” templates can’t address every HCP’s unique needs. As soon as you require deeper personalization or richer media, you hit a wall. Approved Emails deliver compliance but lack flexibility. To go beyond the recipient’s name, you need a new template and another round of legal review, often delaying critical communication.
Minimal personalisation as any deeper tailoring requires a separate template and new approvals
Limited engagement analytics, only open and clickthrough data available.
Template maintenance can take weeks, leaving reps with stale materials.
A Dynamic Complement to Approved Emails
What Are Pitchview Shared Spaces
Pitchview Shared Spaces are secure microsites tailored for each HCP. They deliver personalised content, without needing a new email template or approval. Each HCP sees relevant slides, videos, documents and calls-to-action in a single, mobile-responsive page.
Great for:
- Fully personalised content build in minutes without restrictions
- Automatic document sync where outdated assets disappear automatically
- Ultimate tracking where you see exactly which documents the HCP viewed and for how long
- Rich media from high resolution PDFs or videos, to interactive edetailing presentations
A two step engagement model
Combining Approved Emails and Shared Spaces
Shared Spaces aren’t a replacement for approved emails, they’re the natural next step. They give reps control again, without any compliance risk. Instead of static templates, you enable real dialogue and content stays current automatically.
- Complement your CRM Strategy without extra IT work.
- Empower your reps, with compliant, HCP focused content.
- Stand out with less noise and more value
See How Flexible Customer Communication Can Be
Discover how Shared Spaces can elevate your HCP engagement.
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