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31. January 2025

Driving HCP Engagement & Customer Success: Q1 2025 Release

Juliana Garcia

In the pharmaceutical industry, engaging with healthcare professionals (HCPs) effectively is a key priority for product managers. The ability to provide relevant, timely, and structured information can significantly impact relationships with HCPs and improve overall engagement. To support this goal, we have introduced three major updates to our Shared Spaces, designed to enhance personalisation, efficiency, and coordination.

These new enhancements will allow pharmaceutical teams to optimise content management, simplify document sharing, and ensure seamless communication between key account managers (KAMs) and HCPs. Let’s take a closer look at how these updates will enhance your workflow and drive better engagement with HCPs.

1. Structure Shared Spaces

One of the most valuable aspects of engaging with HCPs is providing content that is tailored to their needs. With our latest update, Shared Spaces can now be structured into dedicated sections, making it easier to organise information and create a more intuitive experience for HCPs.

Pharmaceutical product managers can now divide shared spaces into different categories, such as product data, clinical studies, and regulatory materials. This segmentation ensures that each HCP has access to the most relevant content without having to navigate through unnecessary information. By making the experience more personalised and user-friendly, product managers can facilitate more meaningful interactions and ensure that HCPs receive the insights they need in a structured and efficient manner.

2. Smarter Document Sharing.

Managing multiple shared spaces while ensuring consistency across them can be a time-consuming process. With the latest enhancement, product managers can now share a single document across multiple Shared Spaces, eliminating the need to upload the same file multiple times.

This improvement not only saves time but also ensures that the messaging remains uniform across different interactions. Whether a document is being shared with various teams, different HCP groups, or multiple KAMs, this feature guarantees that all stakeholders have access to the most up-to-date materials. It reduces the risk of discrepancies, streamlines content management, and allows pharmaceutical teams to focus more on engagement rather than administrative tasks.

3. Shared Spaces Tabs

Pharmaceutical teams often work in a collaborative environment where multiple KAMs engage with the same HCPs. In the past, this could lead to duplicate conversations, fragmented interactions, and an inefficient experience for both the HCP and the sales team. Our new Shared Spaces Tabs feature ensures that when two KAMs interact with the same HCP, they now share a single link that includes separate tabs for each engagement.

This means that HCPs no longer need to manage multiple access points for different interactions. Instead, they can access a streamlined and structured experience through a single link that consolidates relevant information while maintaining distinct engagements.

This feature enhances coordination, improves communication efficiency, and ensures a seamless experience for HCPs, ultimately leading to stronger relationships and better engagement outcomes.

Why These Updates Matter

By improving content structure, document management, and coordination between KAMs, these updates help create a more efficient and engaging experience for all stakeholders involved.

  • Increased efficiency: Less manual work and greater automation for content management.
  • Better personalisation: Tailored sales rooms that cater to each HCP’s specific needs.
  • Stronger coordination: A unified experience that prevents duplicate conversations and ensures smoother interactions.
  • Enhanced engagement: More meaningful interactions through structured content and seamless access.

Discover how these new features can transform your HCP engagement strategy and help your team work more effectively. Book a demo

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