HCP Connect Podcast
Insights from Pharma Leaders
How can pharma professionals build stronger, more effective relationships with healthcare providers (HCPs)?
The HCP Connect Podcast, brings together industry leaders to share their real-world experiences, best practices, and strategies for improving HCP engagement.
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Novartis Romania transforms pharma marketing for HCPs.
Novartis Romania’s Capability Building Manager explains how their Pharma Marketing Platform is enhancing HCP engagement. By leveraging AI, improving content management, and reducing friction, Novartis boosts digital pharma sales while addressing GDPR challenges and focusing on engagement.
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Adapting to Change: Rapid Behavioral Shifts of HCPs
In a world where behaviors evolve faster than ever, understanding and adapting to change has become essential. In this episode, Zehra Erenkus, Global Insight Innovation Lead at Bayer, shares insights on the challenges of tracking dynamic shifts and why staying aware is crucial for success.
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