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HCP Connect Podcast

Insights from Pharma Leaders

How can pharma professionals build stronger, more effective relationships with healthcare providers (HCPs)?

The HCP Connect Podcast, brings together industry leaders to share their real-world experiences, best practices, and strategies for improving HCP engagement.

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Insights from Pharma Leaders

Adapting to Change: Rapid Behavioral Shifts of HCPs

In a world where behaviors evolve faster than ever, understanding and adapting to change has become essential. In this episode, Zehra Erenkus, Global Insight Innovation Lead at Bayer, shares insights on the challenges of tracking dynamic shifts and why staying aware is crucial for success.

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