For Rare Disease Teams

Rare Disease isn’t a reach problem. It’s a relevance challenge.

Help KAMs and MSLs stay relevant between interactions with personalized HCP microsites.

Book a demo Get a sample HCP Microwebsite in your look →

A personal microwebsite for every HCP or center

Customers who trust us

The Challenge

Rare Disease teams face several challenges today

Every interaction counts

A small circle of specialists and centers – there is no second chance for a generic touchpoint. Standard omnichannel approaches fall short.

The dialogue breaks off

Months can pass between interactions. Complex scientific content needs to stay accessible and be revisited when a patient case arises.

Complexity

Diagnostic pathways, red flags, study data, and therapy navigation have to be compiled individually for each stakeholder and situation.

Compliance

Medical and Commercial often engage the same few experts – strict separation between both dialogues must be guaranteed at all times.

The Solution

Personalized microwebsites for HCPs

With Pitchview, every HCP or center gets its own personal microwebsite. Field teams curate exactly the content that matches the clinical situation – updatable at any time, accessible exactly when it’s needed. No portal, no login barrier: just one link to everything that matters.

Diagnostic pathwaysRed flagsStudy dataCase studiesTherapy navigationGuidelinesPatient support programsCongress content

Personalized microwebsites – tailored to every HCP.

Rare Disease Content

Content types that make the difference

Healthcare Professionals need to access exactly the right information at the right moment. These content types are particularly well-suited for microwebsites in Rare Disease:

Diagnostic Support Content

Helps detect rare diseases earlier. With clear red flags, structured diagnostic pathways, and practical checklists.

Deep Medical Content

Provides the scientific depth that specialists need. Studies, mechanisms of action, and subgroup analyses – concise and to the point.

Case-based Content

Makes complex clinical pictures easier to understand. Real-world patient trajectories and clear decision-making logic („If X, then Y“).

Therapy Navigation

Provides guidance for treatment decisions. When to start, who it’s suitable for, how to monitor progress – clearly structured and practical.

Patient-Centric Content

Shows the bigger picture behind the diagnosis. Real-life circumstances, adherence, and support programs – key to long-term treatment success.

Scientific Content by Medical

Publications, congress data, and scientific FAQs – maintained by Medical Affairs on a separate medical microwebsite. Learn more →

How it works

Orchestrated Micro-Journeys

Instead of static campaigns, Rare Disease needs a flexible, dynamic system – tailored to individual Healthcare Professionals or centers, aligned with real-world clinical situations.

Step 1

One personal microwebsite per HCP or center

Curated content instead of generic collections of materials
Dynamic adaptation to the specific context
Access exactly when it’s needed
Personalized content, bundled on one central page

One personal microwebsite per healthcare provider or center

Step 2

The field team as orchestrator

Identifies needs during the conversation
Compiles or adapts content in real time
Shares the personal microwebsite during the meeting or afterwards
A new, sustainable point of contact is established

Step 3

Ongoing interaction instead of one-time contact

HCPs revisit content when dealing with specific patient cases
Content is continuously expanded and updated
Usage and interest become visible
Ongoing collaboration instead of isolated touchpoints

Step 4

Close ties to medical content

Integration of studies, guidelines, and case studies
Structured presentation of complex content
Incorporation of external sources such as Orphanet
The microwebsite becomes a true working foundation in everyday clinical practice

Get a sample HCP Microwebsite – in your company’s look

Tell us your company name and we’ll send you a personalized example microwebsite, styled in your corporate design – so you can see exactly what your KAMs and MSLs would share with HCPs.

✓ A real microwebsite, not a PDF or slide deck
✓ Styled in your corporate design
✓ Tailored to your use case – Commercial, Medical, or both

Clear Separation

Between Medical and Commercial

In Rare Disease, MSLs and KAMs often engage the same small circle of experts. That makes clean separation even more critical. In Pitchview, Healthcare Professionals switch between two separate microwebsites – and always receive exactly the information intended for that specific dialogue.

Medical content is maintained exclusively by Medical.
Commercial content is maintained exclusively by Commercial.
KAMs have no access to Medical content.
Scientific dialogue is supported digitally while ensuring compliance.

One of Pitchview’s biggest USPs: complete content separation between Medical and Commercial – combined with a seamless digital dialogue for the HCP.

How Medical Affairs teams use Pitchview →

Healthcare Professional switching between the Commercial microwebsite (KAM) and the Medical microwebsite (MSL)

Healthcare Professionals switch between two separate microwebsites.

Proactive & Reactive Engagement

Pitchview supports both forms of dialogue

Proactive

Disease awareness & red flags
New studies and data
Congress highlights
Guideline updates
Educational content for centers

Reactive

Questions following a conversation
Content for a specific patient case
In-depth study data and subgroup analyses
Therapy navigation and monitoring
Follow-up questions from the center team

This keeps the dialogue alive between personal interactions – exactly where Rare Disease engagement is usually lost.

Compliance by Design

Embedded, not enforced afterwards

Only approved content can be shared.
Transparent tracking for audit readiness.
No uncontrolled file distribution.
Strict separation between Medical and Commercial content.

Omnichannel for Rare Disease

A seamless dialogue across all channels

Pitchview connects in-person conversations, remote meetings, congresses, and digital experiences into one continuous dialogue. Specialists receive relevant information exactly when they need it – regardless of the channel.

In-person conversation Remote meeting Congress Digital experience Medical microwebsite

Discover how microwebsites transform Rare Disease communication

Explore real-life examples of personalized microwebsites for HCPs in action – for Commercial and Medical Affairs teams alike.

Book a demo

Not ready for a demo? Get a sample Shared Space in your company’s look – just tell us your company name.