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For Rare Disease Teams
Rare Disease isn’t a reach problem. It’s a relevance challenge.
Help KAMs and MSLs stay relevant between interactions with personalized HCP microsites.
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The Challenge
Rare Disease teams face several challenges today
1
Every interaction counts
A small circle of specialists and centers – there is no second chance for a generic touchpoint. Standard omnichannel approaches fall short.
2
The dialogue breaks off
Months can pass between interactions. Complex scientific content needs to stay accessible and be revisited when a patient case arises.
3
Complexity
Diagnostic pathways, red flags, study data, and therapy navigation have to be compiled individually for each stakeholder and situation.
4
Compliance
Medical and Commercial often engage the same few experts – strict separation between both dialogues must be guaranteed at all times.
The Solution
Personalized microwebsites for HCPs
With Pitchview, every HCP or center gets its own personal microwebsite. Field teams curate exactly the content that matches the clinical situation – updatable at any time, accessible exactly when it's needed. No portal, no login barrier: just one link to everything that matters.
Personalized microwebsites – tailored to every HCP.
Rare Disease Content
Content types that make the difference
Healthcare Professionals need to access exactly the right information at the right moment. These content types are particularly well-suited for microwebsites in Rare Disease:
Diagnostic Support Content
Helps detect rare diseases earlier. With clear red flags, structured diagnostic pathways, and practical checklists.
Deep Medical Content
Provides the scientific depth that specialists need. Studies, mechanisms of action, and subgroup analyses – concise and to the point.
Case-based Content
Makes complex clinical pictures easier to understand. Real-world patient trajectories and clear decision-making logic ("If X, then Y").
Therapy Navigation
Provides guidance for treatment decisions. When to start, who it's suitable for, how to monitor progress – clearly structured and practical.
Patient-Centric Content
Shows the bigger picture behind the diagnosis. Real-life circumstances, adherence, and support programs – key to long-term treatment success.
Scientific Content by Medical
Publications, congress data, and scientific FAQs – maintained by Medical Affairs on a separate medical microwebsite. Learn more →
How it works
Orchestrated Micro-Journeys
Instead of static campaigns, Rare Disease needs a flexible, dynamic system – tailored to individual Healthcare Professionals or centers, aligned with real-world clinical situations.
Step 1
One personal microwebsite per HCP or center
- Curated content instead of generic collections of materials
- Dynamic adaptation to the specific context
- Access exactly when it's needed
- Personalized content, bundled on one central page
Step 2
The field team as orchestrator
- Identifies needs during the conversation
- Compiles or adapts content in real time
- Shares the personal microwebsite during the meeting or afterwards
- A new, sustainable point of contact is established
Step 3
Ongoing interaction instead of one-time contact
- HCPs revisit content when dealing with specific patient cases
- Content is continuously expanded and updated
- Usage and interest become visible
- Ongoing collaboration instead of isolated touchpoints
Step 4
Close ties to medical content
- Integration of studies, guidelines, and case studies
- Structured presentation of complex content
- Incorporation of external sources such as Orphanet
- The microwebsite becomes a true working foundation in everyday clinical practice
Clear Separation
Between Medical and Commercial
In Rare Disease, MSLs and KAMs often engage the same small circle of experts. That makes clean separation even more critical. In Pitchview, Healthcare Professionals switch between two separate microwebsites – and always receive exactly the information intended for that specific dialogue.
- Medical content is maintained exclusively by Medical.
- Commercial content is maintained exclusively by Commercial.
- KAMs have no access to Medical content.
- Scientific dialogue is supported digitally while ensuring compliance.
One of Pitchview's biggest USPs: complete content separation between Medical and Commercial – combined with a seamless digital dialogue for the HCP.
Healthcare Professionals switch between two separate microwebsites.
Proactive & Reactive Engagement
Pitchview supports both forms of dialogue
Proactive
- Disease awareness & red flags
- New studies and data
- Congress highlights
- Guideline updates
- Educational content for centers
Reactive
- Questions following a conversation
- Content for a specific patient case
- In-depth study data and subgroup analyses
- Therapy navigation and monitoring
- Follow-up questions from the center team
This keeps the dialogue alive between personal interactions – exactly where Rare Disease engagement is usually lost.
Compliance by Design
Embedded, not enforced afterwards
- Only approved content can be shared.
- Transparent tracking for audit readiness.
- No uncontrolled file distribution.
- Strict separation between Medical and Commercial content.
Omnichannel for Rare Disease
A seamless dialogue across all channels
Pitchview connects in-person conversations, remote meetings, congresses, and digital experiences into one continuous dialogue. Specialists receive relevant information exactly when they need it – regardless of the channel.
In-person conversation
Remote meeting
Congress
Digital experience
Medical microwebsite
Discover how microwebsites transform Rare Disease communication
Explore real-life examples of personalized microwebsites for HCPs in action – for Commercial and Medical Affairs teams alike.
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